The AI Nobody Is Allowed to Use

Anthropic just launched Claude Design, where you literally talk to Claude and it builds slides, one-pagers and simple websites for you. It's in the same family as tools like Lovable, just more conversational. The output looks good (not the usual AI slop), and the back-and-forth is fast. The catch: it can't plug into a real database yet, so you can't build a full product with it. For now, think pitch decks, landing pages, internal tools. Rolling out this week to paying Claude users.

Or Read Anthropic announcement,

Anthropic released a new top-of-the-line model, Opus 4.7. Same price as the previous one, but a real step up on coding, image understanding and design taste. The before/after of a website generated by 4.6 versus 4.7 says it all: 4.6 looks like AI slop, 4.7 looks like a $20k design team made it. If you already use Claude, you get the upgrade for free.

Read Anthropic announcement

Yes, Mythos is real.

Anthropic says the model can find security flaws in thousands of pieces of software on its own, and even combine several small flaws into a full break-in.

The kind of attack that used to take a hacker months, this AI can do in hours. To avoid setting the internet on fire, Anthropic is only giving access to a small group of big companies and government bodies (the NSA reportedly already has it), so security teams can patch their stuff before everyone else gets the keys. It's the most concrete "this AI is genuinely dangerous" moment we've seen this year.

Read more about Mythos

Seedance 2.0 is the new best AI video tool. Sharper, smoother motion, way better at actually doing what you describe, and the shots stay consistent over time (which has been the big weakness of every AI video tool until now).

The example doing the rounds: a roller coaster shot with a small picture-in-picture of the rider screaming, the kind of thing that used to need a real shoot or a long edit.

This is where AI video stops being short clips and starts being actual content. Higgsfield released a 23-minute sci-fi short film made entirely with Seedance 2.0, in four days. Still a bit rough in places, but it holds together as a story, with characters that stay the same from scene to scene. The wild part isn't the look, it's the timeline. Four days for something that would have taken a small studio months.

Google just made it official: sponsored listings now appear inside AI Mode conversations. Ask a shopping question, get an AI answer, with branded placements sitting right alongside it. Travel queries are next.

Why it matters: the user is already mid-decision when your ad appears. Intent is higher, context is richer. But if your product data isn't structured for machines to read, you won't show up at all. Google's VP of Ads called 2026 the year these formats become a primary placement. If you run paid search, look at your campaigns now, not next quarter.

Cloudflare just launched a free tool that tells you how well AI assistants can read your website. You drop in your URL, wait 30 seconds, and you get a report card. Why it matters: more and more people will stop typing into Google and let an AI assistant browse the web for them. If your site is unreadable for those AIs, you start losing traffic you didn't know you had. Worth a 30-second test on your own site this week.

A small e-commerce brand selling honey sticks for female libido is pulling $18k a day, with 153k monthly visitors and +200% growth in one month. Their winning ad uses an AI-generated character who literally plays the customer's problem, saying things like "I'm your low libido. I'm the reason your husband became your roommate."

The customer isn't watching an ad, they're watching a roast of their own life. We're seeing the same pattern pop up in other awkward-to-advertise categories (fertility, body image, intimate health), and it's working because nobody scrolls past it. This is exactly the kind of ad we're building Reloop to make at scale. Bambino breakdown.

Closing on a smile. The "AI will replace X team" debate keeps moving the goalposts, and Ivan Landabaso's post this week is the perfect one-liner reminder that the job market is shifting faster than anyone's PowerPoint can track. Worth the five-second click. Ivan's post.

That's a wrap for this week.
Thanks for reading, we appreciate you being here.

See you next week.

P.S. Hooked is brought to you by Reloop, the AI marketing creative platform we're building on the side.