First, let's introduce ourselves
We're Clément and Aurélien. Two builders, deep into AI, shipping tools for a living. We spend our days reading papers, testing new models, breaking products, and arguing about which launch actually matters and which one is just noise.
Honestly? Because the AI, tech and marketing world moves stupidly fast, and we already filter it every day just to stay sharp and keep building. At some point we figured: we might as well share the good stuff with people who don't have time to drink from the firehose.
That's it. That's the whole pitch.
Now, here's what'll land in your inbox
AI: new models, tools, agent stuff, the launches we'd actually try
Tech: product drops, dev tools, platform shifts that matter
Marketing: ads, growth, creator economy, campaigns worth studying
No recap of every headline. Just the stuff we'd send to a friend.
A quick word on the rhythm
Weekly. Short. Five-minute read, max. If we don't have anything genuinely worth your attention, we'd rather skip a week than pad it with filler.
And before you go, one small favor
Hit reply and tell us what you're building, or what you want more of. We read everything. The first few issues will get sharper way faster if we hear from you.
See you next week.
Clément & Aurélien
P.S. Hooked is brought to you by Reloop, the AI ad creative platform we're building on the side. More on that another time.